by Amber Swenor | Dec 12, 2022 | Brand Strategy, Business and Brand Strategy, Marketing, Marketing Strategies
With talks of recession and rising costs – yet low unemployment – it can be a confusing time for businesses, and you’re likely examining what you can do within your control to be more strategic and ensure the sustainability of your business. Every...
by Hannah Richardson | Aug 24, 2022 | Brand Strategy, Business and Brand Strategy
Are you familiar with the saying “beauty is in the eye of the beholder?” Much like beauty, a brand is in the eye of the beholder, too. However, a brand isn’t just about looks – it’s much more than that. One of the biggest misconceptions about branding is that a...
by Amber Swenor | Dec 27, 2021 | Business and Brand Strategy, Marketing Strategies
The path forward will continue to look like finding “new normals” that work for each unique company and team. There cannot be an expected way of doing things, but instead, finding the way that works for your small business based on your goals and needs. Marketing...
by Amber Swenor | Dec 22, 2021 | Business and Brand Strategy, Marketing Strategies
It’s been another year of continued change! Small businesses are facing increased challenges with inflation, from supply chain issues, rising costs and lack of workforce. Workers continue to look for ways to blend work-life flow so that one doesn’t need to be...
