by Amber Swenor | Dec 12, 2022 | Brand Strategy, Business and Brand Strategy, Marketing, Marketing Strategies
With talks of recession and rising costs – yet low unemployment – it can be a confusing time for businesses, and you’re likely examining what you can do within your control to be more strategic and ensure the sustainability of your business. Every...
by Hannah Richardson | Aug 24, 2022 | Brand Strategy, Business and Brand Strategy
Are you familiar with the saying “beauty is in the eye of the beholder?” Much like beauty, a brand is in the eye of the beholder, too. However, a brand isn’t just about looks – it’s much more than that. One of the biggest misconceptions about branding is that a...
