With talks of recession and rising costs – yet low unemployment – it can be a confusing time for businesses, and you’re likely examining what you can do within your control to be more strategic and ensure the sustainability of your business. Every...
Are you familiar with the saying “beauty is in the eye of the beholder?” Much like beauty, a brand is in the eye of the beholder, too. However, a brand isn’t just about looks – it’s much more than that. One of the biggest misconceptions about branding is that a...
