Meet The Team

Previously Strategic Partners Marketing, our business came to life in April of 2015 with the vision of providing access to marketing knowledge, resources, and thoughtful partnership for small to medium-sized local businesses. After working in Sales, TV Advertising, and Digital Marketing, our founder, Amber Swenor, recognized the same challenges for many business owners: lack of time, resources, and knowledge about which marketing strategies to implement and how. She founded SPM with the goal of helping businesses be more strategic in their approach to marketing, and therefore, more successful.
marketing madison wi
as supported by our core values for Intrapreneurship, Motivation, Passion, Accountability, Caring, and Thinking and Acting Strategically. We want to be thought of as a team of strategic thinkers who are also savvy marketing professionals, and we have a unique view on the purpose of business: profits rooted in purpose. Our team of marketing experts engages these values to serve purpose-driven businesses to reach their goals through implementing more effective marketing strategies and delivering measurable results. If you are looking to be more strategic in your marketing, and, if our approach and values align, we invite you to reach out!

Meet Our Talented Team of Marketing Experts

Amber Swenor

Founder & Brand Strategist

As the Founder, Brand Strategist, and resident rock star, Amber works with clients to evaluate their brand, understand their goals, and develop a strategy that will deliver the results they seek. Amber’s experience spans a lifetime of curiosity and entrepreneurial pursuits, including experience in sales, digital marketing, media, strategic partnership development, and event management experience. Ask her any marketing-related question, and if she doesn’t have the answer, she’ll find it.

Amber enjoys writing and educating fellow entrepreneurs and has been honored to be featured on Madison NoteworthyHuffington PostDrum UpIn Business, and Forbes. She regularly provides upbeat and actionable marketing-related workshops and talks and is available for hire for topics related to Building your Brand on a Budget, Marketing to Millennials, and on Strategies to Maximize Your Partnerships. Amber has recently spoken at DisruptHR Milwaukee, Madison Non-Profit Day, Dane Buy Local, and the Madison Chapter of Women Council of Realtors and has upcoming engagements with DreamBank, DisruptHR Madison, and the BRAVA Thrive Conference.

Amber was honored as a 2017 Brava Magazine Woman to Watch, a 2017 In Business Magazine 40 under 40, and a 2017 ATHENA Young Professional finalist. She’s an active member of Doyenne and Dane Buy Local, and serves as a board member for the Monona East Side Business Alliance (MESBA). She also provided marketing leadership for the inaugural Between the Waves Madison Music Festival & Conference.

Amber created Impact Academy as a way to serve fellow entrepreneurs with business coaching, marketing consulting, and online content to help them rock their brands. Her Impact Academy signature course, Impact Incubator, launched in May 2019 and is now live!

Hannah Richardson

Visual Designer & Digital Marketing Specialist

Hannah is a design and digital whiz, specializing in visual and brand design, digital marketing, and website design. At Soul Seed, Hannah designs all client and company marketing collateral for print and web and executes the creative design and strategy of client brand identities, including the logo design and color and typography selections. In addition to design, Hannah leads the strategy, creative development, and implementation of client digital marketing strategies on a range of platforms including Facebook and Instagram, Google, Pinterest, and LinkedIn, and leads the design and development of new client websites.

Out of the office, Hannah enjoys flexing her graphic design skills, photographing beautiful moments in nature, thrifting for vintage treasures, and catching up on her large stack of to-be-read books.

Brandon Pockat

Finance Manager & Assistant Media Buyer

After a 10+ year career in mechanical design and engineering, Brandon found his way into finance and media buying, transferring problem solving and analytical skills from engineering into business. When he is not rocking spreadsheets, you’ll find him rocking on his guitar, restoring his car, or fishing.

Ashley Rader

Web Designer

Ashley is a rare gem who can rock some rad design + mad technical web development skill. She’s been designing and building websites for 13+ years, including a site that grew to become a million-dollar eCommerce business within 3 years. Ashley brings a wealth of knowledge about web design and SEO to the team! She particularly enjoys custom WordPress design and eCommerce projects.

Get in Touch

PO Box 6467
Monona, WI 53716

P: (608) 234-5250
Mon-Fri 9am - 5pm